Q Overview You will be creating an export business plan. Work must be original to this class, otherwise a grade of zero will be given. If no paper is submitted, a course grade of zero points will be given. Papers that do not contain detailed research will be severely penalized. No Wikipedia references are allowed. Business Plan Requirements BUSINESS PLAN RECOMMENDED PAGES SECTION HEADER SUMMARY Part I 1 Purpose Why has the plan been written? Part II 1 Table of Contents Table of contents Part III 1 Executive Summary This is short and concise. It covers the principal points of the report, and is prepared after the plan has been written. Part IV ?7 Introduction Introduction – what product and foreign country did you select and why Situational Analysis Describe the product to be exported Present a brief history of the country as it relates to its origins and trade history Cultural Overview The norms, practices, social structure, etc. that may aid (or hinder) the reception of your product Consumer attitudes toward product Educational levels; ability to comprehend instructions, ability to use product Languages; labels, instructions Political Environment An overview of the governance structure of the country along with any legal-political forces Certain required or prohibited features Label and packing requirements Export Marketing Plan Long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening Economic Decelopment How developed the country is, and how this will influence the success of your product Purchasing power Wages Infrastructure Summary Summary Part V 2 References References Note: For further details regarding the components of your Export Business Plan, please see pages 468-469 of your textbook. Formatting Requirements • Your paper must be in APA format to include: o The use of headings and subheadings o Times New Roman 12-point font o 1 inch margins o Paragraphs with a minimum of at least 5 sentences o The first line of each paragraph should be indented 1/2 inch • Anything less than the content length stated above is not sufficient coverage of content and will result in a substantial reduction in grade. o At least one to two reference (or works cited) pages. o References must be no older than 5 years. Due Date • Due by 11:59 p.m., Sunday, CT. ________________________________________ Task 1. Select a product of which you will export to a foreign country. 2. After your product is chosen, decide on a foreign country to which you will export. 3. Develop an Export Business Plan. Rubric Research Project Rubric Research Project Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomePart I Purpose 10 to >8.9 pts Excellent Excellent explanation as to why the plan was written. Meets recommended page count. 8.9 to >7.9 pts Above Expectations Clear explanation as to why the plan was written. Meets recommended page count. 7.9 to >6.9 pts Meets Expectations An explanation is provided as to why the plan was written. Meets recommended page count. 6.9 to >5.9 pts Below Expectations A vague and brief explanation is provided as to why the plan was written. Does not meet recommended page count. 5.9 to >0 pts Insufficient An incomplete or misleading explanation is provided as to why the plan was written. Does not meet recommended page count. 10 pts This criterion is linked to a Learning OutcomePart II Table of Contents 10 to >8.9 pts Excellent A table of contents is provided. It is logically structured, consistent, and excellently formatted. All the needed headers and subheaders are clearly reflected. Meets recommended page count. 8.9 to >7.9 pts Above Expectations A table of contents is provided. It has logical structure and is correctly formatted. All the needed headers and subheaders are reflected. Meets recommended page count. 7.9 to >6.9 pts Meets Expectations A table of contents is provided. It has structure and shows some formatting. All the needed headers and subheaders are listed. Meets recommended page count. 6.9 to >5.9 pts Below Expectations A table of contents is provided. It is not well formatted and may be unclear. Not all the needed headers and subheaders are listed. Does not meet recommended page count. 5.9 to >0 pts Insufficient A table of contents is incomplete or missing. Does not meet recommended page count. 10 pts This criterion is linked to a Learning OutcomePart III Executive Summary 20 to >17.8 pts Excellent Summary is short, clear, and well-written. Correctly formatted as an executive summary. It covers all the principal points of the report. Meets the recommended page count. 17.8 to >15.8 pts Above Expectations Summary is short and clear. Correctly formatted as an executive summary. It covers the principal points of the report. Meets the recommended page count. 15.8 to >13.8 pts Meets Expectations Summary is short. Has most of the formatting components of an executive summary. It covers the principal points of the report. Meets the recommended page count. 13.8 to >11.8 pts Below Expectations Summary is brief. Has some of the formatting components of an executive summary. It does not cover the principal points of the report. Does not meet recommended page count. 11.8 to >0 pts Insufficient Summary is incomplete or missing. 20 pts This criterion is linked to a Learning OutcomePart IV Research 80 to >71.2 pts Excellent Detailed and well-expressed response to all components. Each component demonstrates critical thinking and mastery of core concepts. Each component is supported with highly relevant references. Meets the recommended page count. 71.2 to >63.2 pts Above Expectations Detailed response to all components. Each component demonstrates an advanced level of understanding of the core concepts. Each component is supported with highly relevant references. Meets the recommended page count. 63.2 to >55.2 pts Meets Expectations Responded to all component requirements. Each component showcases a good grasp of the core concepts. Each component is supported with relevant references. Meets the recommended page count. 55.2 to >47.2 pts Below Expectations Responded to most component requirements. Each component showcases a shaky grasp of some core concepts. Most components are supported with references. Does not meet the recommended page count. 47.2 to >0 pts Insufficient Responded to few component requirements, or is incomplete. Demonstrates a lack of understanding. Few components are supported with references. Does not meet the recommended page count. 80 pts This criterion is linked to a Learning OutcomePart V References 10 to >8.9 pts Excellent All resources are correctly referenced and well-formatted. Zero APA errors present. Page count is met. Paper is supported with five scholarly references. 8.9 to >7.9 pts Above Expectations All resources are correctly referenced and well-formatted. Paper is supported with 4 scholarly references. Minimal APA errors present. Page count is met. 7.9 to >6.9 pts Meets Expectations All resources are correctly referenced. Most headings and sub-headings are correct Minimal APA errors present. Page count is met. 6.9 to >5.9 pts Below Expectations Most resources are correctly referenced. Most headings and sub-headings are correct Minimal APA errors present. Page count is met. 5.9 to >0 pts Insufficient Most resources are incorrectly referenced, or incomplete.. 10 pts This criterion is linked to a Learning OutcomeOrganization 10 to >8.9 pts Excellent Well-organized with excellent flow. Headings and sub-headings are correct. Excellently formatted. 8.9 to >7.9 pts Above Expectations Well organized with appropriate flow. Most headings and sub-headings are correct. Well formatted. 7.9 to >6.9 pts Meets Expectations Organization has clear flow. Generally well formatted. 6.9 to >5.9 pts Below Expectations Disorganized with little flow. Most headings and sub-headings are incorrect. Some formatting issues. 5.9 to >0 pts Insufficient There are major issues with the organization and flow. Headings and sub-headings are mostly incorrect, or not used. Not well formatted. 10 pts This criterion is linked to a Learning OutcomeWriting and Mechanics 10 to >8.9 pts Excellent Zero to two spelling, grammar, or punctuation errors. 8.9 to >7.9 pts Above Expectations Three to four spelling, grammar, or punctuation errors. 7.9 to >6.9 pts Meets Expectations Five to six spelling, grammar, or punctuation errors. Paper is supported with three references. 6.9 to >5.9 pts Below Expectations More than six spelling, grammar, or punctuation errors . Paper is supported with two references. 5.9 to >0 pts Insufficient More than six spelling, grammar, or punctuation errors. Paper is supported with one reference. 10 pts Total Points: 150 PreviousNext